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Intelligent Business

15. 1. 2010

 

Examination questions – Intelligent Business 1-12

Unit 1
1. Talk about public limited companies / multinationals / dotcoms. ( p.7 )
2. Read and translate part of the text. ( p.9 )
3. Answer the questions – Reading ex.2, Speaking. ( p.8 )
4. You are Karl-H. Egonolf / Jill Black: talk about your job. ( Listening 1, p. 162 )

Unit 2
1. Talk about the role of a leader / different management styles. ( p.15 )
What are your views? ( Preview, p. 16 )
2. Read and translate part of the text. (p. 17 )
3. The Art of Delegation. ( content ) ( p.18 )
4. Answer questions about David H.: ( Listening 1, p.162 )
How does David motivate his staff? How does he monitor progress?
Why does he arrive early at work? How does his team make decisions?
What does he think the secret of leadership is?
5. Rephrase the following instructions to make them softer:
“Get it done by Friday.” / “Don’t waste your time on that.”

Unit 3
1. Talk about the planning process in business organizations. ( p. 23 )
2. Describe the SWOT analysis. ( Listening 1, p. 163 )
3. Read and translate part of the text. ( p. 25 )
4. Breaking into a new market. ( content ) ( p. 26 )
5. Talk about the ability to make short presentations. ( p. 29 )

Unit 4
1. Talk about “fat cats” and their packages. ( p. 33 )
2. What does the new millionaire B. Jefferson say about his life? ( Preview, p. 164 )
Do you think anyone should earn so much money? Why (not)?
3. Read and translate part of the text. ( p. 35 )
4. What is the argument against making managers part owners of companies through
shares and stock options? How should they be motivated and rewarded? ( Listening 1, part 2, p.164)
5. How is performance usually evaluated? ( p. 39 )

Unit 5
1. Talk about the benefits of economic development / loans from international
organisations / environmentalists’ opposition. ( p. 41 )
2. What is OECD? (its origins / work / new objectives ) ( Listening 1, p.165 )
3. Read and translate part of the text. ( p. 43 )
4. What do you think the consequences will be if global temperatures continue to rise? ( p. 47 )
5. What are the main points of professor Harding’s talk about managing complex
projects like Camisea? ( mistakes, conclusion ) ( Decision, p.166 )

Unit 6
1. Talk about the marketing mix. ( p. 49 )
Talk about brands: arguments against, their past, present and future. ( p. 51 )
2. Read and translate part of the text. ( p. 51 )
3. The importance of brands, 5 characteristics, what helps to push up sales. ( Listening 1, p. 166 )

Unit 7
1. Talk about outsourcing and offshoring: reasons, definitions. ( p. 59 )
2. What are the advantages and risks of outsourcing abroad / the types of work easily
transferred / factors affecting the choice of location? ( Listening 1, p.167 )
3. Read and translate part of the text. ( p. 61 )
4. Think of a difficult situation connected with your future job / present studies, ( p. 65 )
make a suggestion and respond to it.

Unit 8
1. Talk about stricter corporate governance ( reasons, what happens ) ( p. 67 )
2. How do companies sometimes make the figures in financial documents more attractive
than they really are? ( ex. 1, p. 69 )
Describe briefly the experience of the two investors. ( Listening 2, p. 169 )
3. Read and translate part of the text. ( p. 70 )
4. Describe the performance of the Enron share price 1991 – 2001. ( Practice, p. 72 )

Unit 9

1. Talk about recruitment. ( p. 75 )
2. Which types of job interview does Kevin Quinlan talk about?
( types of questions, information gained ) (Listening 1, p. 170 )
3. Read and translate part of the text. ( p. 77 )
4. What is smalltalk? How can you close a conversation at the right moment?
Describe the differences in attitudes to personal space. ( p. 81 )
5. What areas have the HR team agreed to focus their questions on? ( p. 82 )

Unit 10
1. Talk about counterfeiters, infringements and digitization. ( p. 85 )
2. How does counterfeiting benefit consumers?
What are the most serious consequences? ( Listening 1, p. 171 )
3. Read and translate part of the text. ( p. 87 )
What type of goods do counterfeiters produce? What has new technology changed?
What is the difference between patents, copyright and trademarks? How do counterfeiters
often get their goods? Why isn’t counterfeiting a victimless crime?
What anti-counterfeiting measures do you know?

Unit 11
1. Talk about the marketplace / price setting / electronic marketplaces. ( p. 93 )
2. Read and translate part of the text. ( p. 95 )
3. What is e-Bay? ( p. 97 )
4. Complete the conversation. (p. 98 )
5. Selling online. What does AIDA stand for? ( Listening 2, p. 172 )

Unit 12
1. Talk about different lobby organizations, their goals and methods. ( p. 101 )
2. Read and translate part of the text. ( p. 103 )
Should celebrities get involved in international politics and economics? Why (not)?
3. The New Networked Lobbies. ( brief content ) ( p. 104 )
4. What are the main objectives to have when planning a media campaign? ( Listening 2, p. 173 )
What does the key message need to do? Questions when preparing a news release.